Business web videos are a great way to compliment your existing marketing efforts. 2016 brings in another year of the Internet being the main avenue for businesses to connect with their target audience. Customers are overloaded with information and advertisements on the Internet every day. Give them something different to look at with a business web video. Videos are effective because video is where customers spend their time, it gives your business character, and increases brand awareness and boosts sales. Videos are also efficient because you can do many things with one video, making videos an economical and pliable way to surpass your competition.
There are three key videos that every business, small or large, should have on their website:
1. An “About Us” Video
People like to do business with companies that are personable and trustworthy. An effective way to personify your business and give it a face is with an “About Us” video.
2. A Short, Sweet, & To-The-Point Marketing Video
A viewer’s attention span lasts only a few seconds… That is why your video needs to highlight the purpose of your business, your business’s unique qualities, and be captivating at the time same, all within the first few seconds of your video. Only include the fundamentals in this video or the video may become too drenched with information.
3. A Video Testimonial
A testimonial does wonders for a business’s credibility. In a world full of options, people want to be sure the company they are choosing to do business with has satisfied another customer before them.
Each business is unique, and therefore each business’s videos will be unique. Highlight what makes you different and the best of what you have to offer with a business web video production.